{"id":1263,"date":"2023-09-01T01:30:53","date_gmt":"2023-09-01T05:30:53","guid":{"rendered":"https:\/\/labelstagsandinserts.com\/?p=1263"},"modified":"2023-10-31T12:21:51","modified_gmt":"2023-10-31T16:21:51","slug":"ltis-color-management-strengthens-your-brand-in-the-marketplace","status":"publish","type":"post","link":"https:\/\/labelstagsandinserts.com\/ltis-color-management-strengthens-your-brand-in-the-marketplace\/","title":{"rendered":"LTI’s Color Management Strengthens Your Brand in the Marketplace"},"content":{"rendered":"

Once considered an art form, color management is now an exact science. As we shape brands for our customers at LTI, we ensure they obtain absolute fidelity to brand colors across all platforms.<\/p>\n

Research shows that color has a significant impact on sales as people make subconscious judgments about a product within 90 seconds of initial viewing. Two-thirds of that assessment is based on color alone, a University of Winnipeg study shows.<\/p>\n

Researcher Satyendra Singh<\/a> confirms that colors evoke brands. Whether it\u2019s Heineken\u2019s distinct green label, Coca-Cola\u2019s red, Shell\u2019s yellow, or Cadbury\u2019s purple, all have different color values to different consumers. Holograms and metallic colored packaging on Colgate toothpastes entice the consumer to choose their toothpaste over Proctor & Gamble\u2019s.<\/p>\n

The high importance placed on color is an acknowledgment of the manufacturer\u2019s understanding that color has strong emotional loading, able to prompt a swifter response to packaging than either the written word or imagery.<\/p>\n

As brand owners become more aware of the data, their demand for precise, consistent color management increases. That\u2019s why your printer\u2019s equipment and software must be capable of maintaining colors within a tight tolerance and making needed adjustments instantly as the press rolls. The latest color management options streamline the correction process, allowing for fast, accurate color correction at the press to dramatically reduce waste caused by color problems.<\/p>\n

Attention to color management benefits the printing process and the brand in several important ways, including:<\/p>\n

\u2022 Product makes it to store shelves faster<\/p>\n

\u2022 Design and production costs are less expensive<\/p>\n

\u2022 Fewer trial press runs or press-side color approvals are required<\/p>\n

\u2022 Less ink and substrate is wasted<\/p>\n

\u2022 Greener processes are deployed<\/p>\n

\u2022 Multi-color process printing is explored and the creative brand vision is realized<\/p>\n

Unparalleled graphic reproduction and color management is just one more component of what our customers call \u201cthe LTI advantage.\u201d<\/strong><\/p>\n


\n

At LTI, we\u2019re not just another printer, we\u2019re your partners \u2013 and we have been for more than two decades. Our clients run the gamut of modern commerce \u2013 from consumer products to food and beverage, from health and beauty to apparel \u2013 and everything in between. Let us help you identify the best solution for your label, tags, and inserts needs.<\/p>\n

CONTACT<\/a>\u00a0LTI Today.\u00a0 |\u00a0 Where\u00a0Customer Service<\/a>\u00a0is Top Priority!<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Once considered an art form, color management is now an exact science. As we shape brands for our customers at LTI, we ensure they obtain absolute fidelity to brand colors across all platforms. Research shows that color has a significant impact on sales as people make subconscious judgments about a product within 90 seconds of […]<\/p>\n","protected":false},"author":3,"featured_media":1264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,2],"tags":[25,24,9,23],"acf":[],"_links":{"self":[{"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/posts\/1263"}],"collection":[{"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":4,"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":1268,"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/posts\/1263\/revisions\/1268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/media\/1264"}],"wp:attachment":[{"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labelstagsandinserts.com\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}